WhatsApp is the communication method of choice in the GCC for both professional and social environments. Earlier than most regions, WhatsApp became a dominant business-to-consumer communication method in the GCC. WhatsApp began as a formal business tool in 2018, with the launch of WhatsApp’s business suite by Meta.
WhatsApp offered the ideal balance of urgency, timeliness, and personal interaction for customers requiring prompt support. Globally, mobile adoption has increased substantially since the early 2000s, and the data reflects this. As of October 2025, the International Telecommunication Union reports that over 82% of people aged 10 and above own a mobile phone.
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How does Customer Service via WhatsApp tie to National Visions?
Customer service is ever-changing worldwide; customers expect more personalised support without feeling overwhelmed by sales or commitments to interact with vendors. WhatsApp bridges the gap by providing excellent customer service without being too intrusive.
WhatsApp doesn't directly connect to Visions or National Priorities across the GCC, but it plays a vital role in strengthening customer journeys, experiences, and services throughout the region. As a result, WhatsApp's influence becomes significant in making services more accessible and responsive for users across both public and private sectors. Governments across the GCC are actively modernising service delivery, and conversational channels like WhatsApp offer a familiar means of communication with vendors. When combined with excellent customer service from the customer care team responsible for responses via WhatsApp, the time to resolution and overall customer satisfaction can be greatly improved through this quick communication channel.
BluePrint & WhatsApp
Time to response
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Respecting boundaries
Make sure customers don't feel overwhelmed
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Multi-language support
WhatsApp can be customized for languages
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At GCC BluePrint, our commitment to the GCC is fundamental. We work exclusively with public, semi-government, and private sector organisations across the Gulf. Our understanding of the market is not theoretical; it is the foundation of our business and our credibility. Our operating model is built around three core pillars: Research, Consult, and Learn.